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The Blushing Valley

Gery Georgieva, Sofia

Gery Georgieva (b. 1986 Varna, Bulgaria) lives and works in London.
She is a recent graduate from the Royal Academy Schools, London. 
Her work encompasses video, performance, multimedia installations and musical collaborations.

Through a process of assembling lo-fi sets and costumes for performative to-camera improvisations, she uses the immediacy of her own body as material to consider the construction of taste, personal empowerment, and cultural belonging. 

Solo shows include: The Blushing Valley, Swimming Pool Projects (Sofia); Polythene Queen, Hunter/Whitfield; Original Cheese, AND/OR and Solo Romantika, Res. (all in London). 

Her video work has been screened internationally at Frieze Art Fair, London;  MOCA Cleveland, Ohio; Caustic Coastal, Salford;  Luda Gallery, St. Petersburg and WARM, São Paulo amongst others.

Email: emailgery@gmail.com


Gery Georgieva
Photo: courtesy the artist

The Blushing Valley

In May 2017, Gery Georgieva made a research trip to the annual Rose Festival in Kazanlak, which celebrates the rose-picking season. There she gathered a vast amount of documentary material on the event as well as a footage of her performing in the valley. Later in 2017, the artist extended the initial idea of an artist film into an immersive installation as part of her exhibition entitled „The Blushing Valley“. This took place at Swimming Pool, Sofia and was curated by Viktoria Draganova. The show features a large-scale video projection and several sculptural works that frame it. In the video Gery Georgieva stages a re-enactment of not only the Rose Queen, but also the female rose picker we know from some Bulgarian postcards from the ‘80s. Georgieva creates a distinct ambiance around the video: a traditional woollen carpet and oriental cushions suggest a domestic or ethnographic setting, which, at the same time, through the drapery and colouring becomes more heavy and official. 

The Blushing Valley, the artist’s first solo show in Bulgaria, marks a return to her native country. Unavoidably, it is a show about identity: representation and lived experience; appropriation of cultural symbols and their speculative potential; the role of the female image in the Bulgarian consumer culture; fantastical, almost hallucinatory clichés and archetypes; intimacy and embarrassment.